How To Make A Youtube Video A Podcast
YouTube is a popular platform for streaming podcasts and an essential place for podcasters to list their content.
In a survey of people using YouTube to listen to podcasts, over 50% become to the service first to observe new podcast content. Listeners too apply YouTube considering:
- It is one of the best content search engines,
- They prefer podcasts with a video component, and
- They similar the interaction of the comments section.
In this guide, we'll break down why putting your podcast on YouTube is worthwhile, how to use it to become new listeners, and how to become started.
Why you should put your podcast on YouTube
In a 2021 written report past Edison Research, 18% of podcast listeners said they use YouTube most often to listen to podcasts.
The growing use of the platform as a universal search engine has led to the expectation that people volition find your podcast there.
If users can't find it on YouTube, it could deter them from looking for it on other podcast platforms and podcast directories.
YouTube also has a powerful recommendation algorithm to get your podcast in front of viewers watching similar content.
Other benefits of having your podcast on YouTube are:
- Yous can reach new audiences of all ages,
- You lot can leverage existent-fourth dimension feedback from comments, and
- You lot can promote your episodes with shorter video clips.
YouTube podcast growth playbook
Successful YouTube podcast channels take several things in common. Follow these tips to optimize yours and increase engagement.
Launch your YouTube channel with full-length video episodes
Create a YouTube channel for posting your podcast'due south total-length episodes.
You can post pre-recorded episodes or stream your show live. The important thing is that you have high-quality video and a presence on the platform.
Create a second channel with clips that can go viral
People tend to use YouTube for shorter clips instead of long-course content, and then creating short "all-time-of" clips is an splendid way to get more than views.
Short clips human activity as a teaser that encourages viewers to click on your episode link to mind to the whole episode.
Posting clips of your episodes is great for social media, can heave your SEO, encourage more views, and drive traffic to your podcast or website.
Link to sound-just podcast episode
Ultimately, you desire YouTube viewers to become podcast listeners, so it's crucial to include a link to your podcast in your episode clarification.
If your viewers stay on YouTube and don't find y'all in other directories, you won't end up with more subscribers.
Examples:
The Joe Rogan Experience
Spotify is the just place you lot tin find total-length episodes of Joe Rogan'due south podcast. The podcast has ane YouTube channel (PowerfulJRE) that highlights several clips of most episodes.
H3H3 Podcast
Hosts Ethan and Hila Klein have three YouTube channels. Their podcast's main channel has lots of playlists categorizing their catalog into seasons and topics.
- H3H3 Productions
- H3 Podcast
- H3 Podcast Highlights
WVFRM Podcast
Waveform podcast splits their content between 2 channels. Both their long-form videos and clips use that episode's discipline thing in their titles.
- WVFRM Podcast
- Waveform Clips
Things to avoid
When people use YouTube, they have certain expectations of the content they'll find. Avert these things to make your content more engaging.
Using a static prototype overlay
Many podcasters record an audio file of their podcast episode and upload it to YouTube using their encompass art or a waveform every bit the thumbnail.
This format does not engage viewers and does picayune to grow your channel.
If you lot have content on YouTube, it needs to be video.
Posting a video without thought or optimization
Avoid the temptation of posting a video and forgetting about information technology.
For your YouTube viewers to translate into podcast listeners, you demand to put endeavor into each post by doing:
- keyword research,
- careful editing, and
- working with YouTube's algorithm.
How to Outset a Podcast on YouTube
Step #1: Buy your video gear
You tin record your video episode in 2 ways, depending on your needs. Neither option requires a lot of podcasting equipment, and both are piece of cake to set up, even for beginners.
Record video remotely
Remote recording tools are great for capturing long-distance interviews.
This option doesn't require an elaborate setup. Just plug your microphone into your reckoner or interface, choose information technology as your input, and start recording.
This recording method is simple and requires footling to no post-production.
Hither are our favorite remote recording tools:
- Riverside.fm
- Squadcast
- Zoom
Record using an external photographic camera
External cameras capture higher-quality video than a webcam and are a good pick for in-person interviews with a co-host or solo podcasters.
You tin can use your iPhone photographic camera attached to an affordable tripod or invest in one of these separate camcorders:
- Logitech C920x
- Logitech BRIO Ultra HD
- Elgato Facecam
If y'all want a more professional camera, we recommend the Canon M50 Two.
For either of these recording options, nosotros recommend a quality USB mic like the Samson Q2U or the Sound-Technica ATR2100x.
Step #ii: Tape your episode
For Hard disk YouTube videos, tape in at to the lowest degree 1280x720p (for 720p) or 1920x1080 (for 1080p).
To get the all-time lighting, use a ring low-cal or position yourself with a window towards your face.
Be mindful of your background, too. You tin sit in front of a plain wall or invest in a backdrop to make it more interesting.
Stride #3: Edit your episode
Edit your episode to cut out fluff, mistakes and arrive period.
For basic edits, you can utilize a tool like Lightworks, OpenShot, or iMovie.
Fore involved editing, consider full-featured video editing software like Final Cutting Pro or Adobe Premiere Pro.
YouTube supports many file types but recommends exporting your podcast episode as an MP4 video format.
Pace #four: Upload video to YouTube
You tin upload your video on your personal YouTube business relationship nether Your Channel in the drop down menu.
Spend some time considering the best title with relevant keywords and add chapter markers with timestamps to help viewers navigate your episode.
Check out YouTube's Content Creator page for how-to articles and FAQs.
Stride #5: Publish audio separately to an RSS Feed
If you use a remote recording tool similar Riverside, you'll get a WAV recording divide from your video, making it simple to upload a new episode to your podcast host.
If you lot tape in person, we suggest recording your audio content direct to recording software, so you lot take separate sound and video files.
Bonus: Create clips of your episode
Creating valuable bonus content is an effective style of getting traction on your YouTube channel.
Bonus content tin can exist clips of total episodes, private content for your patrons, or original video content made to augment the episode.
Bonus clips aid engage viewers, and then they stick around longer, can help monetize your episodes, and boost analytics.
Alban Brooke
Alban Brooke is the Caput of Marketing at Buzzsprout and the co-host of Buzzcast. Have whatsoever questions nigh this guide? Reach out on Twitter.
FAQ
Tin can I practise a podcast on YouTube?
Y'all can put your own podcast on YouTube, but it shouldn't be the but place you publish your content. Make sure you as well list your podcast in the major directories similar Apple Podcasts, Spotify, and Google Podcasts.
Practise podcasts make coin on YouTube?
YouTube ads sell for $2-$10 per i,000 listens, and so it takes a large audience to earn annihilation meaning. For almost podcasters, earning substantial income on YouTube requires going beyond the basic CPM advertising model.
Is it improve to commencement a podcast or YouTube aqueduct?
Having a podcast lets you create longer content for listeners who have the time to listen to entire episodes. YouTube is better for shorter clips of your podcast and can help redirect viewers to your episodes.
How practise you offset a video podcast?
Y'all can start a video podcast by following these steps:
- Purchase your gear, recording equipment, and editing software,
- Record the episode,
- Edit the episode,
- Upload podcast sound file to hosting platform, and
- Upload podcast video to your YouTube podcast channel.
Source: https://www.buzzsprout.com/blog/podcasting-on-youtube
Posted by: demelowhork1992.blogspot.com
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